About

Powered By Ice Cream was started in 2014 as just a YouTube channel about ice cream.  A year later, it spawned an Instagram about ice cream.  Over time, that Instagram evolved into something completely different than it's original concept.  The PBIC brand became about a whole lot more than just junk food.  PBIC is about living a full and healthy life while keeping everything balanced - Food, fitness, family, and fun!